Category: human-centred-design
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(B) Rethinking Design: Counterintuitive Packaging for Curious Objects
Why would a designer make something deliberately harder to use? For structural engineers and packaging designers, this question feels unnatural. Our instinct is to remove friction, streamline tasks, and optimise for speed. But this assumption hides a deeper problem: we tend to equate ease with improvement. The idea of improvement,…
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The Haptics of Hidden Mazes
Have you ever held a rolling ball maze, tilting the frame to guide a steel bearing through its corridors? Now, imagine playing with this same toy sealed inside an opaque box. The visual map is gone, and the experience shifts instantly from sight to haptic intuition. You no longer see…
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The Value of Unresolved Design
Emergence is an intriguing design process. Allowing a structure to stand without interference is to accept an artificial world shaped by use. To clarify, it is not about what can stand and what should fall. Emergent design does not predict, it should not restrict, and could never explicitly instruct; instead,…
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Neuroaesthetic Design Practices in Packaging for Sensory Regulation
Packaging is often dismissed as a purely functional envelope, a structural and visual interface between brand and consumer. Yet, through the lens of human perception, packaging is far more than a container: it is a tactile medium that invites exploration through hands, eyes, and mind.
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Accessible Packaging With Alternative Interaction Points
For many consumers, packaging is the first tangible interaction with a product. It communicates not only brand identity but also usability and approachability. For individuals with reduced mobility – whether due to arthritis, multiple sclerosis, age-related sarcopenia, or limb differences – this initial contact can determine whether a product feels…
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