Category: Psychology
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(B) Rethinking Design: Counterintuitive Packaging for Curious Objects
Why would a designer make something deliberately harder to use? For structural engineers and packaging designers, this question feels unnatural. Our instinct is to remove friction, streamline tasks, and optimise for speed. But this assumption hides a deeper problem: we tend to equate ease with improvement. The idea of improvement,…
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Neuroaesthetic Design Practices in Packaging for Sensory Regulation
Packaging is often dismissed as a purely functional envelope, a structural and visual interface between brand and consumer. Yet, through the lens of human perception, packaging is far more than a container: it is a tactile medium that invites exploration through hands, eyes, and mind.
Ontopack 