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(1) Fluting in Corrugated Performance
Beyond its appearance as a simple commodity, the corrugated container represents a highly optimised, low-impact feat of structural engineering: the flute. By suspending a continuous paper wave between flat liners, engineers achieve the load-bearing efficiency of I-beams and Roman arches using minimal material. Strength is generated through geometry rather than…
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Rethinking the Fold through Elastic Hinge Strategies
Instinctively, we tend to assume that a corrugated container becomes more durable by being solid, that stiffness creates strength, and structural integrity is measured by resistance to bending. This instinct is not misguided. A corrugated box does feel solid in the hand. Yet its strength is not rooted in rigidity.…
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Mathematics as a Blueprint for Packaging
Designing resilient packaging is a delicate negotiation between predictable physics and unpredictable environments. While material selection is important, the “intelligence” of a container is defined by its geometry and load-bearing logic. To navigate this, engineers rely on the McKee Formula – the industry standard for predicting the top-to-bottom compression strength…
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The Value of Unresolved Design
Emergence is an intriguing design process. Allowing a structure to stand without interference is to accept an artificial world shaped by use. To clarify, it is not about what can stand and what should fall. Emergent design does not predict, it should not restrict, and could never explicitly instruct; instead,…
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Neuroaesthetic Design Practices in Packaging for Sensory Regulation
Packaging is often dismissed as a purely functional envelope, a structural and visual interface between brand and consumer. Yet, through the lens of human perception, packaging is far more than a container: it is a tactile medium that invites exploration through hands, eyes, and mind.
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