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Accessible Packaging With Alternative Interaction Points
For many consumers, packaging is the first tangible interaction with a product. It communicates not only brand identity but also usability and approachability. For individuals with reduced mobility – whether due to arthritis, multiple sclerosis, age-related sarcopenia, or limb differences – this initial contact can determine whether a product feels…
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Strategic Visibility in Packaging Design–Manufacturing Teams
In packaging development, visibility is a finite resource. Not all information is useful to all people, all the time. Unmanaged transparency often slows progress rather than accelerating it. Strategic teams understand that how information moves – who sees what, when, and why – directly shapes cognitive load, professional relationships, and…
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Transforming Packaging into Dynamic Interfaces
In structural design, we often focus on logistics – how packaging survives shipping and handling. A box is usually seen as just a container. But the moment a person interacts with it, it transforms into a dynamic interface. A well-designed interface is almost invisible: the user lifts, carries, and opens…
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The Handling of Heavy Boxes
When do we notice an object? Functioning objects often feel like an invisible extension of our actions. As we get used to an object, its use becomes instinctive. Yet these subconscious motions are often interrupted by effort. When something resists, strains, or begins to fail, like a box sagging under…
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Heuristic Approaches to Design-Prototyping
In theory, everything can work – but in reality, failure is inevitable. Design flaws, however frustrating, are a natural part of progress. Striving for perfection is futile; it doesn’t exist. Nor can we reinvent production systems or fully control the logistics of short lead times. Manufacturing conditions are often static,…
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